Customer use

Customer use
Optionality

This refers to the ability to choose an alternative product with full information and free will. To identify products in an industry with monopolistic behavior, the Herfindahl-Hirschman Index (HHI) or four-firm concentration ratio (CR4) can be used.

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This section of the model is still being developed. It refers to the impact that occurs once a company has transferred control of goods or services (i.e. the downstream impacts).