This refers to the quality of the product through health, safety, effectiveness and inherent need for goodness.
Health & safety: The health and safety of a product examines whether the product performs to expected health, safety and privacy standards. Some examples of metrics that might be used for a product are: the costs associated with foodborne-illnesses from product recalls, or controversies or data leaks associated with the product.
Effectiveness: The effectiveness of a product refers to whether the product works as it should. For packaged food products, effectiveness would be where the nutritional value of the product is captured.
Inherent need: The necessity dimension of the product examines whether the product provides some basic need to the population. Elasticity can be used to identify products that are basic needs.